Found.ee is a link shortening and retargeting tool that I’ve covered pretty extensively. The teams behind artists like St. Vincent, Sublime With Rome, The Faint have used the service, resulting in successful marketing campaigns.
Found.ee has just improved their interface and added some new features that should make the service even more useful.
Geo-tagging has been added to the link shortening feature. You can now generate one URL that sends users to different destinations based on their country. Found.ee says this is helpful when creating shortlinks to the iTunes Store. They also say “you can send fans from the U.S. clicking on a link to Spotify, and fans from Canada to Rdio, if you find that valuable. Or you can send fans from the U.S. to your U.S. ecommerce system, and fans from the UK to your UK merch company.”
They’ve also added the ability to edit a shortlink’s destination. If you’ve used a shortlink in a marketing campaign and need to change it you won’t have to send the link out a second time.
Nina Ulloa covers breaking news, tech, and more. Follow her on Twitter: @nine_u