For all the praise that Soundcloud receives, the company has never paid its millions of artists a penny. This is why in the face of a brewing backlash, SoundCloud’s CTO and Co-Founder Eric Wahlforss said the platform would soon pay their most popular creators.
This has now come to pass.
SoundCloud has just announced a new partnership program called “On SoundCloud”, which refers to a suite of new account tiers. Free user accounts are now also referred to as ‘Partner’ accounts, and SoundCloud still offers Pro and Pro Unlimited tiers. There’s also a new invite-only Premier tier, seemingly only available to the most popular creators.
Premier users get everything Pro users get, and can also make money through advertisements.
If a Premier user opts in, ads from companies like Red Bull and Comedy Central will play in between their tracks in the U.S. These ads will not play on any non-Premier accounts, but Premier accounts will soon roll out to more users and countries.
In the near future, SoundCloud will allow users to avoid hearing ads via paid subscriptions.
Companies that are interested in advertising on SoundCloud can check out their new ad platform.
Nina Ulloa covers breaking news, tech, and more. Follow her on Twitter: @nine_u
Featured photo by Paul Kitchener, licensed under Creative Commons Attribution-ShareAlike 2.0 Generic (CC BY-SA 2.0).