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Pandora Doesn’t Hire Many Black People…

From Pandora’s ‘Diversity’ Report, released this morning.

pandoraracial1
 

The racial breakdown of Oakland, CA, where Pandora is based (2010 US Census).

pandoraracial2

“Pandora is based in Oakland, the ‘rainbow’ city of the West Coast, with a mixed African American, Latino, Asian and white population, and a proud music and digital arts tradition.  Significantly, Pandora chose to base its headquarters here, and build a company that reflects this community.  As your workforce is 75% non-tech, there should be a strong pathway and few impediments to identifying and employing qualified Black and Latino from the local community and around the country so Pandora can reflect its user and consumer base.”

Jesse Jackson, in a statement issued this week.

+The Music Industry: It’s Still a White Boys’ Club…

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Comments (47)
  1. Anonymous

    And they don’t pay artists.

    How many black writers do you have, btw?


    Reply
  2. PiratesWinLOL

    I don’t get the United States and all that racist affirmative action nonsens. People wouldn’t accept that for a second where I live. Any company should focus on hiring whoever is best for the job, nothing more and nothing less. If you don’t get hired, then you should really try to improve yourself, What you shouldnt do is to whine, demand special treatment and throw your urine and faces around the streets of Ferguson. It doesn’t give anyone a good impression.


    Reply
    1. Al Sharpton

      And exactly where do you live?

      Not that I disagree with you, just wondering if there is a place left on earth that has not been trashed by political correctness.


      Reply
    2. Anonymous

      “What you shouldnt do is to whine, demand special treatment and throw your urine and faces around the streets of Ferguson”

      Yeah, them dumb negroes. :( They have so much to learn from clever pirates such as yourself.

      Wasn’t aware they were throwing their “faces around the streets of Ferguson”, though. How do they do that?


      Reply
    3. Nina Ulloa

      yeah, where do you live… somewhere without systematic oppression of black people i take it


      Reply
      1. Al Sharpton

        You are part of the problem–always blaming others. It’s the American way!

        Congrats. And, go forth, young comrade–a new communist world awaits you. That worked out so well before, am glad you have the brains to advocate its return.


        Reply
        1. FarePlay

          Isn’t the real question why is Pandora so disliked and not just by Paul Resnikoff.


          Reply
    4. hippydog

      Quote “What you shouldnt do is to whine, demand special treatment and throw your urine and faces around the streets of Ferguson”

      I’m gonna assume the “faces” was a mistype..

      either way..
      a thief and a racist.. Your mom must be proud..


      Reply
  3. adolf

    what’s coming next?

    “pandora doesn’t hire many gay people”???


    Reply
    1. Paul Resnikoff

      Well, I’m not sure of Pandora’s hiring as it relates to gay people. But the company has donated a lot of money to a very anti-gay Congressman (anything to lower royalties to artists…)


      Reply
      1. adolf

        whats your fucking problem with anti-gay people or companies that don’t hire much blackos?

        is this a left wing site now? pro gay and pro black people? or is this still “digital music news”?


        Reply
      2. adolf

        whats your problem with people that dont like gays? are you gay?


        Reply
        1. Paul Resnikoff

          And to think, I once dreamt of starting spirited music industry discussions.


          Reply
          1. Anonymous

            “I once dreamt of starting spirited music industry discussions”

            I don’t think that’s true. I think you wanted to be rock star. You like to stir up trouble — and I can relate to that — but don’t whine when you get what you want. :)


            Reply
          2. some guy

            In all seriousness, it might help to use a modern commenting platform… Anonymity plus no voting system…what do you expect?!


            Reply
            1. Anonymous

              “In all seriousness, it might help to use a modern commenting platform”

              Because that works so well for YouTube and Twitter.


              Reply
              1. Anonymous

                …also, New York Times has an excellent article on the subject today. I won’t link since it takes forever to show up but the title is “Dealing With Digital Cruelty”.

                It has many fine points that add up to this:

                ““Nobody makes you feel anything,” said Professor Suler, adding that you are responsible for how you interpret and react to negative comments.”

                In other words, instead of leaving Twitter in protest like Robin Williams’ daughter, or asking Amazon to ban anonymous and insulting reviews, you should decide whether the poster in question is a teacher, or a troll who enjoys to elicit pain — and act accordingly. It’s not that hard to distinguish between the two (user names like “Adolf” or “PiratesWinLOL” will give you a hint).


                Reply
                1. Paul Resnikoff

                  Actually, this has actually turned into a debate worth re-joining. Let me start by saying that DMN has been in litigation — for years — because of anonymous comments that appeared on Digital Music News in 2011. So obviously we believe it is an effective approach for attracting debate and information.

                  The litigant was Grooveshark, represented by Rosenberg & Giger, who lost decisively in the California Court of Appeal a few months ago. Public Citizen attorney Paul Alan Levy adopted the case, and dismantled Rosenberg & Giger’s arguments to pursue subpoena discovery against ‘John Doe’ commenter(s). Ultimately, a panel of appeals judges determined that Grooveshark’s case was rather flimsy and frivolous, not to mention potentially a trespass on user privacy.

                  And the reason I defended myself — for years? I favor a free flow of information in comments, even if that means that assholes like ‘adolf’ troll around and say dumb things. I’d say that at least half — and perhaps a majority — of the time, well-informed people who have something to say come the DMN to say it. And they do so anonymously because they don’t want to get fired — but they want the information and opinions out there.

                  After the Grooveshark case, I took steps to make my commenting system even more anonymous. We really don’t track anything related to the commenter now, partly to avoid harassing litigation and witch-hunts by companies. And the reason? Sometimes you have to allow a lot of rough to get the diamonds — and the diamonds usually don’t arrive after a full verification and vetting process (not to mention an empty comments section).

                  Leave that white glove preciousness to publications like the New York Times. We’ll take a dirty town hall debate any day — and serve the liquor to lubricate the discussion!

                  The result? DMN has the most vital and populated comment and discussion platform in the music industry — hands down. And a lot of people come to DMN more for the comments and discussion than anything (yes, that’s anecdotal but I believe it’s true for many readers). Meanwhile, Billboard doesn’t even have comments enabled, for reasons I can’t even understand, and Hypebot, MusicWeek, Music Ally, etc. do not attract much discussion around their articles.

                  Overall, those publications are not as valuable to the industry as DMN — but hey, they get to stick their noses in the air and claim they run cleaner, more polished and ‘quality’ journalistic sites. Bullshit. More people read DMN for a reason, and it’s because we aren’t afraid of staring controversy, taking on powerful people and entrenched ideas, and hosting a comments section that allows almost any idea and attack (including many against us) to take place.

                  And hey, even a compliment on occasion.

                  Written while listening to Daniel Glass.


                  Reply
                  1. Anonymous

                    “And hey, even a compliment on occasion”

                    …though it may seem back-handed from time to time.

                    Anyway, your approach is appreciated. And the funny thing is that more restrictive sites often appears to invite more racism, sexism, etc. Perhaps the DMN way inspires at least a moderate amount of decency among commenters along the lines of “it takes an honest man to live outside the law”, or however it goes…


                    Reply
  4. Anonymous

    Maybe they don’t apply to work at Pandora? Believe it or not, there are valid reasons for companies to have a different ethnic breakdown than the cities they operate in.


    Reply
  5. Stark Hazard

    Looks to me like Pandora hasn’t hired much of any other race. Not just “black people.” Trying to stir up a new Most Heated article are we Paul Resnikoff. I respect and support D.M.N., but bad show Paulie Boy. In the words of a tiny band from Los Angeles, California “Don’t call me white, don’t call me white!”


    Reply
  6. jw

    Good ol’ reliable DMN.

    Everyone else is running a story about Pandora’s exceptional 50/50 male/female split, & mentioning the racial split further down. DMN ignores the sex split, only covers the racial diversity, & quotes Jesse Jackson. lmao.


    Reply
    1. Paul Resnikoff

      Actually, yes Pandora has a 50/50 male/female split. Problem is there isn’t much diversity beyond that.


      Reply
      1. jw

        Maybe, but comparing them to the population of Oakland doesn’t make the point. Do you think that the qualified workforce in Oakland reflects the greater population? And why would Pandora even hire locally?

        This is an issue, & it’s pointed out in most coverage of the report, but with the proper emphasis. You’re purposefully ignoring the full scope of the story in order to paint Pandora as a completely non-diverse company, rather than a company who’s diversity is concentrated elsewhere. It’s irresponsible for you to not at least mention that Pandora is more diverse when it comes to gender than Apple, Twitter, Facebook, etc. And comparing them to the population of Oakland is REALLY reaching.


        Reply
        1. Paul Resnikoff

          And why would Pandora even hire locally?

          And comparing them to the population of Oakland is REALLY reaching.

          I think that depends on your outlook on local businesses. Certainly, Pandora is paying local taxes and I’m sure there are community outreach aspects (I haven’t researched this). But it is a little strange when a company’s demographic make-up is completely different than the community within which it resides. I think it’s worth looking at, at the very least.


          Reply
          1. jw

            Can you name a major tech company that exists anywhere in the U.S. that is 26% latino & 28% black?

            I think the comparison should be made to the greater Bay Area, specifically other tech companies in the Bay Area, rather than Oakland specifically.


            Reply
      2. jw

        Also, am I flagged so that my comments must be approved? Or is it just that your comment system still blows?

        My comments never show up when I post them these days. Sometimes it’s a day later, after the story is dead.


        Reply
        1. danwriter

          Comment post operation can be pretty hit or miss on this site.


          Reply
    2. Nina Ulloa

      So you’re saying DMN should bury the racial diversity aspect?


      Reply
      1. jw

        What a stupid thing to suggest.

        Of course not. I’m saying cover it with the proper emphasis, like everyone else, don’t purposefully leave out relevant information in order to satisfy an agenda.


        Reply
  7. oakland

    i hope pandora will hire much more white people.

    that’s really a good decision.

    nobody needs ugly multiculturalism in this proud company!


    Reply
  8. Al Sharpton

    Perhaps there are not enough qualified black people. Hard to believe when you see the rocket scientists from Ferguson.


    Reply
  9. Anonymous

    Pandora is racist. Explains a lot. FUCK STREAMING!!


    Reply
  10. curious EU musician

    Why are all those tech companies based so close to top military bases?


    Reply
  11. Versus

    Why even say this? Is this an attempt at character assassination of Pandora?
    Their track record on artist payments should suffice as Exhibit A for that case, and would be more on-topic.

    Pandora’s hiring of blacks is only an issue of potential criticism if they are actively discriminating against equally qualified black applicants. If such candidates are not forthcoming, then Pandora cannot be attacked for not hiring.


    Reply
    1. jw

      This is a very reasonable take on the stats.


      Reply
  12. Duke

    So wait, Pandora because there is music involved
    Is supposed to act differently than any other American
    Corporation? Music is just the front person for a company
    That gives a s..t about no one but themselves
    The word is out about all these companies. The problem
    Is they have the $ and we don’t.


    Reply
  13. another anon

    IDK if Pandora is “racist” one may think that they would move out of Oakland and go where the percentages are more to their liking – it would almost be guaranteed that the taxes would not be business killing either. Saying that, if JJ’s statement about 75% of the jobs are non-tech in Oakland I think it should be verified and, if accurate, deeper review. First place? percentages of applicants. Then, why are the Asian folks over represented too – may have to fire some…. but, then again, there always is some collateral damage. (cynicism shake of head)

    Paul, you do yourself a huge disservice by quoting “The New Yorker”. Pandora and the White Male? I thought someone said gender wasn’t an issue? Quoting any news source these days is giving legitimacy to the writers own biases not news.


    Reply
  14. danwriter

    Actually, their texture is in line with other tech companies and Silicon Valley in general. Why call out Pandora unless there was an agenda…. oh, right. Never mind.


    Reply
    1. Anonymous

      “Why call out Pandora unless there was an agenda”

      Nothing wrong with agendas. This is a music news site. When big tech corporations like Pandora and Google hurt musicians and the music industry it’s OK to call them out.


      Reply
  15. Willis

    Where are Al Sharpton and Jesse Jackson when you need them?


    Reply
  16. anonymous

    One needs to look at the makeup of the pool of applicants before making such claims. You have to have interested parties in order to make a hire. It might be that certain “groups” aren’t gravitating to certain companies. Perhaps they are, but until we know one way or the other, we’re crying “wolf” and prematurely stitching scarlet letters here. Not surprising given the hysteria surrounding racial politics in the US today.


    Reply
    1. anontech

      You’re right. Black folks probably aren’t interested in being employed by racists.


      Reply
  17. Joey

    There should be a chart here showing the diversity within other tech and high profile companies located nearby, just to make sure it’s only Pandora. City National Bank is in the same building. What percentage of their employees are black? Is this a Pandora problem, or just a problem in general? What percentage of African Americans apply for jobs at Pandora vs others? Is it much greater than 3%? Are they as qualified? Without that data, this seems like needless bashing.


    Reply
  18. Danny

    Pandora is just trash anyways. And for all the bigots, you should all put your money together and move there together and don’t come back.


    Reply

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