Mack Avenue Records is seeking an imaginative marketer to fill a R&B/Gospel Product Marketing position in our Los Angeles office. The ideal candidate will have a deep understanding of marketing in the R&B and Gospel genres, have experience creating and executing marketing campaigns, and possess a strong team mentality. The position reports to the SVP of Sales and Marketing. Learn more about us at www.mackavenue.com. Email your resume and cover letter to [email protected] No phone calls, please.
POSITION PURPOSE: To maximize our marketing efforts in the R&B and Gospel genres, ensuring that each project has the best chance for commercial success.
-Generate and implement thorough and innovative marketing plans
-Coordinate the various aspects of a release with our internal staff and external vendors including radio, PR, sales, production, digital, photographers, videographers, artist and management
-Create marketing copy and work with internal creative services personnel on packaging and marketing materials
-This is not a Radio Promotion position but relationships with the appropriate stations and a comprehensive understanding of –R&B and Gospel radio is helpful
-Manage and track budgets
-Communicate with project stakeholders as needed or directed
-3+ years of experience in the same or related capacity in the entertainment industry
-Ability to handle multiple, deadline driven projects simultaneously
-Fundamental understanding of digital marketing strategies
-Core knowledge of R&B and Gospel music
-Self-starter with solid organizational and time management skills
-Good communicator with superb written and oral communication skills
-Appropriate computer software skills
-Ability to travel as needed