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British consumers will soon enjoy cheaper iTunes downloads, thanks to a price-chopping resolution hammered out by Apple and European regulators. Within a six-month window, a-la-carte download prices will normalize towards €0.99, or £0.74, down from current tags of £0.79.
Apple had been targeted by the European Commission over iTunes pricing disparities, particularly elevated tags within the United Kingdom. That is a violation of EU pricing parity statutes, though Apple blamed an uneven, country-by-country licensing process for the variations.
Apple has agreed to shave its prices, though labels and rights holders will be forced to lower their wholesale costs. "Apple currently must pay some record labels more to distribute their music in the UK than it pays them to distribute the same music elsewhere in Europe," the company indicated in a statement. "Apple will reconsider its continuing relationship in the UK with any record label that does not lower its wholesale prices in the UK to the pan-European level within six months."
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