BigChampagne's Ultimate Chart (a/o February 10th):
1. “What Doesn't Kill You (Stronger),” Kelly Clarkson
2. “Set Fire to the Rain,” Adele
3. “Turn Me On,” David Guetta
4. “Rack City,” TYGA
5. “Good Feeling,” Flo Rida
6. “Smooth Criminal (Glee Cast Version),” Glee Cast
7. “Young, Wild & Free,” Snoop Dogg & Wiz Khalifa
8. “Domino ,” Jessie J
9. “Sexy and I Know It,” LMFAO
10. “Ass Back Home ,” Gym Class Heroes
Shazam is synonymous with mobile music recognition, amazingly in almost any connected environment. But Shazam is now spinning its recognition technology into an innovative advertising tie-in with Dockers. After watching the 'Men Without Pants' spot, viewers will be asked to ID the Dockers commercial using the Shazam app. Once recognized, the device immediately shuttles to a dedicated page that features music, a pants giveaway, and plenty of branding.
Suddenly, television is given an interactive component, and a direct bridge into smartphones. Sounds novel, but when will anyone see this ad? The answer is the upcoming Super Bowl, the biggest springboard possible for the concept and a huge splash for Shazam. Super Bowl XLIV happens February 7th on CBS, the first time since 2002 for Dockers. After that, the concept will rotate across a variety of networks.
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