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Spotify Who? Vodafone Boasts 450,000 Mobile Music Subscribers... (#midem)

Monday, January 25, 2010
by  presnikoff

Spotify has 250,000 premium subscribers, potentially the start of a meaningful monetization.  But Vodafone is now boasting 450,000 subscribers at Midem, a number that is growing fast.  The tally covers a few different offerings across a number of European countries, including one that delivers a 10-pack of MP3s for €5 per month.  Another offers unlimited access to the broader Vodafone collection, though access is understandably more limited.

Actually, the Vodafone catalog has 'just' 2 million songs, though the company projects an expansion to 6 million this year.  In 2009, the mobile giant finalized DRM-free licenses with all four majors, a move that paved the way for the current subscriber gains. 

The growth arc looks positive.  In December of last year, Vodafone added an additional 100,000 subs, and smartphone growth could boost things further.  "We expect to see continued growth in our music service subscriptions driven by the increase in smartphone use, with their worry-free data tariffs and great value add-ons such as music bundles," explained Lee Epting, Director of Content at Vodafone Internet Services.



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