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Getting the Short Message? Teenagers Still Cool On Twitter...

Thursday, February 04, 2010
by  presnikoff

Twitter has transformed communication and tightened the direct-to-fan connection.  But most teenagers are still not buying it.  According to a recent survey by the Pew Research Center, teenagers (and pre-teens) are still quite cool on the concept, instead preferring a range of other communication tools.  "Teens are not using Twitter in large numbers," the report flatly states.  "While teens are bigger users of almost all other online applications, Twitter is an exception."

Within the short-messaging world, mobile text messaging simply crushes Twitter among the 12-17 internet-using demographic, according to the data.  But by how much?  Within the age group, Pew found that just 8 percent are using Twitter, while 66 percent are sending or receiving text messages.  And, even within the older 14-17 subset, just 10 percent are tapping Twitter, though girls are far more likely to use the platform.

Actually, the numbers quickly improve among young adults.  Pew reports that one‐third of online users aged 18‐29 post or read status updates on Twitter.  Perhaps getting out of the house makes all the difference.  Part of the shift could be attributed to simple independence, as teenagers are often wary of prying by parents, relatives, or creepy adults.

 



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