Digital music is technically a global industry, yet big funding often goes to companies in major hubs like Silicon Valley, New York, or Los Angeles. But Hungary? That's right: the latest funding round was actually grabbed by the Budapest-based 3G Multimedia, a backend, white label startup that specializes in streaming music services. The $1.7 million Series A, confirmed to Digital Music News by the company, comes from PortfoLion, owned by major banking group, OTP.
This could be another fluffy chapter in a frothy industry stage. We've already counted more than $35 million in year-to-date financing, a tranche that include a questionable $17 million for Rdio. Or, maybe not: streaming, cloud-based music also has an audience in ISPs, handset manufacturers, and other B2B targets. On top of that, this is a play outside of the crowded US, and perhaps these guys are sniffing a regional opportunity.
Specifically, that target includes the "CEE" (Central and Eastern Europe) and EMEA (Europe, Middle East, and Asia) markets. According to head of business development Dániel Molnár, 3G is planning to use the Series A to push into regions like Russia, Poland, and Turkey.

Comments Closed
Visitor Tuesday, February 08, 2011
Dhaa! DMN became an anti-prophet of sort. Whatever these guys say will never happen (like more VC funds for music startups), it happens, and the other way around (Spotify will be in the US by the end of 2010)

presnikoff Tuesday, February 08, 2011
In reality, I think it's more complicated than that, and I don't remember making any bold predictions related to 2011 VC funding. Over the past few years, the general trend has been for VCs (or other investment groups and sources) to shy away from music, but especially music that involves licensing negotiations and payments. These processes are too long, too complicated, too risky, and too expensive, so that is usually baked into a current risk assessment. Other opportunities often present a greater return potential.
On top of that, there's been a general fear of music-related startups, and you could argue that a complete lack of scarcity is a major constributing factor for the high level of failure experienced by this sector since 2000 or so.
So, I was absolutely surprised to see more money coming in for 2011, and showing some bias, let's hope there's more.
And on Spotify, I have ask: when were we predicting an arrival in 2010? I think we actually doing exactly the opposite.
Look forward to your response.
/pr

Another visitor Wednesday, February 09, 2011
I think he was more refering to your general doom and gloom attitude towards everything in the industry. Yes things arent always peachy but theres a lot of good that you spin off as bad to increase readership. Since it seems people do read your blog you should be aware and more responsible. Personally I would love to see less opinion more facts on here.

presnikoff Wednesday, February 09, 2011
Another Visitor,
I'm thinking it might make more sense for the 'first Visitor' to speak for himself/herself here? It seems that the first commenter seems to be clearly stating that we've made predictions about VC funding and Spotify that we haven't. Maybe the rest is an issue that you have with our approach, which may be worth a separate discussion.
/pr

another visitor Wednesday, February 09, 2011
Not much to discuss, just would be nice if it was more news less opinion.

GrayPowell Wednesday, February 09, 2011
he he, strikes me as funny that this debate is happening on a pretty optimistic article. Out of nowhere Hungary company gets a shot? Love it.

Visitor Thursday, February 10, 2011
I do not have any quote handy, but Another Visitor read my comment right, so it is not only my opinion: you overemphasize the gloom and doom scenario, particularly when it comes to music start-ups. Correct me if I am wrong, but I remember you saying that only someone suicidal would think about investing in a music venture now; or that music start-ups bleed money and die quickly etc. etc. This type of "news" does not help anybody. Thank God, some VCs do not listen to you.
On Spotify, you are completely biased, glorifying the services as if it was a sure savior of the whole industry. The discussion on payout shows that it is not.
Yet another area where your "news" has been proven biased and missing the point is MIDEM and other music-related conferences. The last MIDEM, however smaller (but only little) was rather successful -- at least for those I talked to, and this is not a small group of people and companies.
Not to mention, that you keep forgetting or perhaps even disregard such services as 8Traks for example that are doing very well (I would have a scoop on 8Tracks for you, but better call them yourself and ask how they are doing and what plans they have – you will be amazed!)

@flutana Tuesday, February 08, 2011

Tamas HUNGry Wednesday, February 09, 2011
Go my little country....CONGRATS!

@bkereskenyi Thursday, February 10, 2011

Doug Hoppe Sunday, February 13, 2011
I'm very surprised at the news. I mean, I was the pioneer with Digital Music in Hungary and the region with www.xenomusic.com. Investors just weren't interested back then (1998-2002) -- not enough bandwidth and mp3 players etc. But that's changed, there is a player in the region, dalok.hu / songs.hu, i'm surprised they didn't get funding and someone else did. In my opinon as soon as iTunes enters the market it will all be over for whoever is there now. So I think the investors might get burned.

@3GMultimedia Monday, February 14, 2011

OUR SPONSORS
Follow Us