BigChampagne's Ultimate Chart (a/o February 3rd):
1. “What Doesn't Kill You (Stronger),” Kelly Clarkson
2. “Turn Me On,” David Guetta
3. “Set Fire to the Rain,” Adele
4. “Rack City,” TYGA
5. “Good Feeling,” Flo Rida
6. “Young, Wild & Free,” Snoop Dogg & Wiz Khalifa
7. “We Found Love,” Rihanna
8. “Sexy and I Know It,” LMFAO
9. “Domino ,” Jessie J
10. “International Love ,” Pitbull
MySpace Music is trying another monetization trick, this time involving 30-second audio spots. The limited experiment has been happening since December, though the Associated Press recently highlighted a partnership involving TargetSpot. Basically, the spots are slotted ahead of an on-demand stream, and users must listen to the advertisement before the real song begins. Users are then free to listen to a longer playlist.
MySpace Music has a number of other advertising components, including visual ads that interrupt the playback experience to force interaction. The ads require action by blocking access to the player and eventually stopping a playlist, a structure that demands engagement. That helps the advertiser, though most are low-CPM buyers.
The pre-song audio ads bring MySpace Music inline with Spotify and a number of other services. Indeed, the 30-second (or similar) audio spot has been around for more than a decade, though revenues from the format have traditionally been weak.
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