BigChampagne's Ultimate Chart (a/o February 3rd):
1. “What Doesn't Kill You (Stronger),” Kelly Clarkson
2. “Turn Me On,” David Guetta
3. “Set Fire to the Rain,” Adele
4. “Rack City,” TYGA
5. “Good Feeling,” Flo Rida
6. “Young, Wild & Free,” Snoop Dogg & Wiz Khalifa
7. “We Found Love,” Rihanna
8. “Sexy and I Know It,” LMFAO
9. “Domino ,” Jessie J
10. “International Love ,” Pitbull
#SB44
Artists should consider themselves extremely lucky to get slotted into a Super Bowl. But those that found themselves featured in Super Bowl XLIV were treated to the largest viewing audience in television history. According to US-specific data reported by Nielsen this afternoon, viewership of the Bowl reached 106.5 million, a tally that surpasses the record set by the final episode of MASH.
That is part of a steady uptick in viewers over the past five years, though audience levels gained 8 percent over 2009. The show also scored a 45 rating/68 share, outdoing Super Bowl XXX in 1996. In terms of raw numbers, the '96 battle garnered 'just' 95.1 million viewers, though ratings numbers are arguably a better, more weighted yardstick of performance.
The result is a bit incongruent with broader theories about media fragmentation. Perhaps the Super Bowl is an outlier and an unfair example, though the ability of the game to command such a massive audience offers credibility to the idea that mainstream outlets and channels are very much alive.
In terms of the impact on music, the question now is what such an extreme audience means for featured artists like Arcade Fire, Grizzly Bear, The Heavy, Kiss, The Who, and Cheap Trick.
Stay tuned.
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