Top iPad Music Apps (a/o May 23rd):
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A shift towards variable (and increased) pricing on the iTunes Store was ill-timed, according to comments by Warner Music Group chief Edgar Bronfman, Jr. "The price increase probably couldn't have come at a worse time," Bronfman relayed during the broader quarterly financial review, while pointing to a launch that came "in the teeth of the worst recession since the Depression."
Earlier, Bronfman noted that "digital growth has slowed following the introduction of variable pricing on iTunes in April of 2009," though in absolute terms, digital sales are still increasing.
But the sluggish response opens an important question: was it the economy, or simple resistance by consumers? Likely both, and Bronfman acknowledged that "we need a little more time to get underneath the cause and effect of the price increase," even months after the switch. Bronfman also smartly pointed to increased competition among other Apple products - including apps, television shows, and other iTunes assets. Suddenly, an iTunes gift card or monthly allowance is a more complicated proposition.
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