BigChampagne's Ultimate Chart (a/o February 10th):
1. “What Doesn't Kill You (Stronger),” Kelly Clarkson
2. “Set Fire to the Rain,” Adele
3. “Turn Me On,” David Guetta
4. “Rack City,” TYGA
5. “Good Feeling,” Flo Rida
6. “Smooth Criminal (Glee Cast Version),” Glee Cast
7. “Young, Wild & Free,” Snoop Dogg & Wiz Khalifa
8. “Domino ,” Jessie J
9. “Sexy and I Know It,” LMFAO
10. “Ass Back Home ,” Gym Class Heroes
Does blogging boost album sales? According to researchers at New York University, the answer is yes. The group found that the volume of blogging surrounding a release "significantly affects future album sales," though the number of MySpace friends carried a looser correlation with success. The group tracked physical album sales on 108 titles, four weeks before and after the release date. Digital sales were not tracked in the study.
The correlation question is a critical one, especially for artists and labels spilling resources into generating online buzz. From a broader perspective, a large number of industries are attempting to understand the connection between user-generated activity and consumer response. In music, the research team found that releases with more than 40 blog posts felt a sales boost, and major labels multiplied the effect by a factor of twelve. Traditional reviews also played a role, including those in Rolling Stone and Entertainment Weekly.
NYU Faculty Archive, "Does Chatter Matter? The Impact of User-Generated Content on Music Sales"
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