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This is not exactly the validation that Terry McBride was looking for. But longtime Nettwerk artist Sarah McLachlan is now leaving, the latest in a string of defectors that includes Avril Lavigne, Sum41, and Dido. "Sarah and Nettwerk have had an amazing 23 years with over 30 million in sales and we wish her much more success," McBride told the Canadian newspaper Globe & Mail.
Separately, McBride indicated that Nettwerk would manage McLachlan during her transition, and remain her recording label. Sounds amicable enough, but why is everyone jumping ship? McBride is a frequent speaker at music industry events - most recently Midem - and considered a forward-thinking digital thinker. That includes lots of ideas about fan "tribes," digital engagement, and the future of content access.
Yet somehow, none of this seems to be translating into actual gains for big-name artists. Up until her departure, McBride often used Avril Lavigne as an example for various digital strategies, yet Lavigne ultimately walked into the arms of Irving Azoff.
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@thales Wednesday, February 16, 2011
Thales Exoo
Memorieees.
Visitor Wednesday, February 16, 2011
Oh Sara
ZZZZZZZZZZZZZZZzzzzzzzzzzzzzzzzzzzzzzzzz
Dr Huge Wednesday, February 16, 2011
I read a comment from, I think it was Lefsetz, to the effect that the new role for management- especialy those savvy in new media marketing - was to build artists up until the act peaks. Then the act can do a Radiohead and ride their profile to death.
But the real effect is that managers of this kind operate like entrepreneurs - they find talent, groom it into its market potential, sell to the highest bidder and walk away to find a new challenge. There's probably a role for career-resurrection specialists, too.
That makes a manager like Paul McGuiness less attractive than one like McBride to a new act with potential.
It sounds like a sucky deal when the "highest bidder" is the act taking over their own business but if the original development contract was suffiently back-ended, the "entrepreneur" gets to profit from their successors' efforts as well. Money for nothing (well, nothing current).
I don't think McBride's too worried about any of this.
@AndreasKalo Thursday, February 17, 2011
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