Top iPad Music Apps (a/o February 8th):
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MOG is the latest premium bet, and investors increasingly want in. According to information shared by MOG with Digital Music News late Thursday night, the company has just scored a funding round totaling $9.5 million. That closely follows a $5 million round, finalized in August of last year.
Like the last round, the current infusion was led by Menlo Ventures. This time around, Balderton Capital is joining the action, and Balderton partner Dharmash Mistry is joining the MOG board. The fresh financing will boost the development of mobile apps and enable relationships with consumer electronics companies, according to MOG. Additionally, MOG is slating an expansion into the United Kingdom by summer.
What else? MOG chief David Hyman pointed to "an incredible 17 percent user conversion from the free trial" since December, and efforts are being renewed to stoke premium uptake. Instead of a limited, one hour premium preview, MOG is now offering a three-day look.
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