BigChampagne's Ultimate Chart (a/o February 10th):
1. “What Doesn't Kill You (Stronger),” Kelly Clarkson
2. “Set Fire to the Rain,” Adele
3. “Turn Me On,” David Guetta
4. “Rack City,” TYGA
5. “Good Feeling,” Flo Rida
6. “Smooth Criminal (Glee Cast Version),” Glee Cast
7. “Young, Wild & Free,” Snoop Dogg & Wiz Khalifa
8. “Domino ,” Jessie J
9. “Sexy and I Know It,” LMFAO
10. “Ass Back Home ,” Gym Class Heroes
Top-down marketing is mostly a thing of the past, at least when it comes to online and mobile music. Instead, labels and artists are attempting to insinuate themselves into targeted areas, and energize fans in the process. "Any small business or label should focus on a small userbase that is relevant," said Shahi Ghanem, president and chief executive of Brickfish during a Digital Music Forum roundtable on Wednesday. "I don't think it's worth going through a major campaign."
That advice is already being followed by legions of lesser-known artists - many of whom are very well-known among their targeted audiences. Other executives echoed the sentiment, though hitting the sweet spot is no small feat. "It takes a lot of time and effort to do that," said John Fleckenstein, senior vice president of International at BMG Label Group. "You hope that the feedback comes screaming back."
The game gets more exciting when fans start catching the excitement, and generating their own buzz. Of course, "evangelism" has been a marketing buzzword for years, though the internet is built around social connectivity. "Through interactivity, start with the fan," Ghanem advised.
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