iTunes Chart-Toppers (a/o February 21st):
Relationships between advertisers and musicians were once viewed with suspicion. Now, leading artists are routinely striking major tie-ups with consumer brands, thanks to a shift in perception and a continued erosion in recorded music sales.
The latest comes from Dolly Parton, who recently announced a branding partnership with Cracker Barrel. Starting later this month, nearly 600 Cracker Barrel Old Country Stores across the United States will feature a number of Parton products, including a $199, limited-edition rocking chair. Other featured products include a commemorative book and a deluxe edition of Parton's latest album, Backwoods Barbie. That album was originally released with digital partner INgrooves, part of a fresh, post-major career.
The special-edition release includes three, previously-unreleased songs. "I wanted the songs I chose specifically for this release to reflect how I feel about Cracker Barrel and all the good things you can find there," Parton said.
Comments Closed
OUR SPONSORS
© 2011 All Rights Reserved
Follow Us