AOL is frequently accused of being one-step behind the two-way internet. But catching up sometimes means reaching out, and spending serious acquisition dollars.
On Thursday, the internet megalith announced its purchase of quick-rising social networking destination Bebo. The purchase price, a lofty $850 million, reflects the nosebleed valuations currently surrounding powerful networking sites. Bebo grabbed 22.4 million users in January, according to comScore Media Metrix, a distant third behind MySpace and Facebook. The company is best known in the United Kingdom, though it also carries a strong footprint in Ireland and New Zealand.
The purchase mirrors the 2005 acquisition of MySpace by News Corp., a $580 million deal - or steal by current standards. And just recently, Microsoft invested in Facebook, shuttling the company valuation towards $15 billion. Meanwhile, all three rivals are pushing into the important music arena, something dear to the hearts of nearly every user.

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