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AOL Devours Bebo; $850 Million Deal Surfaces

Thursday, March 13, 2008
by  alexandra

AOL is frequently accused of being one-step behind the two-way internet.  But catching up sometimes means reaching out, and spending serious acquisition dollars. 

On Thursday, the internet megalith announced its purchase of quick-rising social networking destination Bebo.  The purchase price, a lofty $850 million, reflects the nosebleed valuations currently surrounding powerful networking sites.  Bebo grabbed 22.4 million users in January, according to comScore Media Metrix, a distant third behind MySpace and Facebook.  The company is best known in the United Kingdom, though it also carries a strong footprint in Ireland and New Zealand.

The purchase mirrors the 2005 acquisition of MySpace by News Corp., a $580 million deal - or steal by current standards.  And just recently, Microsoft invested in Facebook, shuttling the company valuation towards $15 billion.  Meanwhile, all three rivals are pushing into the important music arena, something dear to the hearts of nearly every user.



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