Follow Us

·

Exclusive: Can DIY Be Taught? Berklee Thinks So...

Sunday, March 14, 2010
by  presnikoff

Can the art of DIY be taught?  Berklee College of Music in Boston is now preparing to offer a certificate program in direct-to-fan music marketing, according to details tipped to Digital Music News.  The 'Direct-To-Fan Certificate Program' is three-course, online meal that starts April 5th on Berkleemusic.com.

The online availability allows access from anywhere (and anytime), perfect for professionals and even touring musicians.  The course starts with a broader look at the shifting music industry and emerging technologies.  It then winds through specific applications, sites, and methods for distributing and marketing music online. "By the end of this certificate program, you'll have an in-depth understanding of the major changes and innovations affecting the music industry, a professional level understanding of both online and physical marketing strategies, and a fully timed, integrated, and optimized marketing plan that you can employ to build up your digital touch points, generate interest in your music, and sell your music online," the course description explains.

Other future-focused courses are also on the way.  That includes 'Pro Tools: Virtual Instruments and Effects' and 'Online Music Marketing with Topspin,' both classes that starts early next month on Berkleemusic.com.  The college is planning to officially disclose the courses on Monday afternoon.



OUR SPONSORS