MOG is preparing to release mobile apps for both Android and iPhone sometime next quarter, according to a schedule disclosed at SXSW.  The services will be priced at $10 a month. 

MOG chief David Hyman noted that iPhone approval seems likely, especially given the thumbs-up for Spotify and others.  Android approval seems locked.  "I can tell you that Android is not an issue," Hyman relayed.

MOG mobile lead Anu Kirk previewed both platforms, and the presentation went quite smoothly.  Kirk noted that MOG is aiming to push similar features across both devices, while taking advantage of the unique aspects of each. 

Across both platforms, Kirk highlighted offline storage, a capability that enables playback when not connected.  "This is what differentiates us from many other services," Kirk relayed.  "It unchains your mobile phone from connectivity."  Competitors like Spotify, Rhapsody, and Thumbplay offer similar features, though both Kirk and Hyman claimed better execution and greater convenience. 

On a broader level, Hyman noted that portability is a serious game-changer for on-demand subscription services.  Earlier, non-mobile versions simply suffered too many limtiations.  "The equivalent is purchasing a subscription service for books, and being told the books can't be taken out of the house," Hyman said.

The duo also spent considerable time touting MOG Radio, a dynanic concept that allows users to slide between different degrees of affinity.  So, one extreme is artist-only, while the other strays towards like-artist songs.  Throughout the apps, on-demand songs are tied into the radio concept, an approach that allows a flow of discovery. 

That goes beyond a simple click-and-play, one-off approach.  "There's no comparison with what you get from competitors," Hyman said.