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The App Eclipse: Bigger Than CDs, Bigger Than Downloads...

Thursday, March 18, 2010
by  presnikoff

Take one skyrocketing format, then juxtapose it against another, plummeting format, and the result is simple.  According to a projection from app store GetJar, mobile apps will be worth $17.5 billion by 2012, a global figure.  That easily trumps an IFPI-published projection for CDs of $13.83 billion, itself a lofty expectation.  The $17.5 billion figure was produced by independent firm Chetan Sharma Consulting.

Apps will most likely also beat paid song downloads, a format whose growth prospects remain uncertain.  In 2009, the dominant iTunes Store scored 4 billion song downloads, though label groups are witnessing slowing revenue growth on the format.

Commissioned research relationships always raise some thorny questions, though the takeaway - particularly as it relates to CDs - seems plausible enough.  Aspects of the rest also make sense, including predictions of a far broader app ecosystem, and a far broader range of participating smartphones and otherwise 'feature rich' handhelds.  "Mobile app downloads across all types of handsets are also expected to increase from over 7 billion downloads in 2009 to almost 50 billion in 2012 – a year-on-year growth rate of 92 percent," the group shared. 



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