iTunes Chart-Toppers (a/o February 21st):
Older fans aren't the only ones that love albums, and that includes vinyl. But is there a broader appetite for next-generation album experiences, ones that rope singles back into unified, artistic packages?
The answer is yes, according to ROBA Interactive, a newly-
minted iPad-focused development firm. The idea was created by music industry 'lifers' Larry Rosen (GRP, N2K) and Larry Miller (AT&T's a2b music, Or Music). Oh, and Phil Ramone, part of a musical 'startup' that needs no introduction.
And, as the concept suggests, ROBA will be fueling innovative music apps that are taking advantage of broader iPad capabilities. ROBA thinks that like the CD and internet, the iPad (and other tablets) "will fundamentally change the way people experience music," and that includes a rather nostalgic return to gatefold glory. "Remember all the intimacy of holding an LP cover while listening to music, poring over the liner notes and images?" waxed Rosen. "Well now, it responds to your touch by providing more information, video, photography, interviews, reference material, games, and anything that the artist and producer envisions."
The question is whether fans are craving this deeper solution, or if this is a fantasy cooked up by musical die-hards. "Music fans today are using YouTube, Facebook and other sites to learn more about their favorite artists, and the demand for high-end offers beyond the plain vanilla download, such as the Radiohead newspaper premium package is growing among music fans," Miller asserted.
Comments Closed
Olly Monday, March 28, 2011
I think it'll have about as much affect as SACD, 5.1 mixes, DVD Audio, Apple Shaped Memory Sticks etc etc etc had...
Hayden Monday, March 28, 2011
this would need to be a platform independant solution so you can take your multi-media album to a different device later on. an ipad app as an album is not transportable to an android device, like an mp3 is.
Maxwellian Monday, March 28, 2011
I think this is the right question, with complicated answers indeed. Format would have to be long-lasting and tranferrable as noted above. the MP3 of tablet albums so to speak. But I think others have been trying this - any lessons from them?
nmh Monday, March 28, 2011
doesn't change the culture. people don't sit down and listen to music anymore. it's peripheral. it's ancillary. music gets ignored in the background while games are played and videos are watched. creating an app doesn't suddenly slow down an attention deficient society.
lifer Tuesday, March 29, 2011
Vinyl's refusal to disappear does point to a human desire for a more tactile relationship with, at least, some music. This idea is a good start that, with much testing, beta-ing, and input from a target market could form a sgnificant niche and then catch on with the right album(s) at the right time.
Met Larry Rosen at ASCAP's first annual Jazz Composer's workshop back in the 70s. Seemed to be a good guy.
No, I am not one of the "lifers" cited in the article.
@ttahtinen Tuesday, March 29, 2011
I don't really think it can. The iPad is not about media which require a lot of attention. It's about being able to access multiple streams of multimedia information simultaneosly and as quickly as possible. Our concentration span is shorter than ever when playing around with that device.
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