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Steal a Car, Buy a Download: Amazon Jumps Into Grand Theft

Sunday, March 30, 2008
by  presnikoff

In real life, car thieves are a poor demographic for the online music industry.  But in the surreal world of gaming, they represent a highly targeted niche.

Enter Grand Theft Auto 4, the highly-anticipated update to an iconic gaming series.  The game always carries a front-and-center music selection to match the era and mood involved, and GTA4 is no exception. 

But this time, in-dash radio stations will come equipped with purchasing options.  According to information surfacing this weekend, Amazon will power the opportunity, which aims to profit from instant gratification.  Players can simply dial-the-download using an in-game mobile device, and receive either text-messages or emails detailing the track information in the real world. 

Grand Theft Auto 4 is being released by Rockstar Games on April 29th for both the Xbox 360 and Sony PS3.



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