Top iPad Music Apps (a/o May 23rd):
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Everyone loves dancing on the grave of traditional media - that is, until the stats come out. And according to a youth-focused survey conducted by Kaiser Family Foundation, 7-12th graders in the US are watching quite a bit of traditional television. In fact, the time spent watching TV is almost double that of music on a typical day.
Check out this slide (complete report here):
Unlike TV, music is more of a multi-tasking pleasure. Or is it? According to the study, the percentage of teenagers juggling music with other forms of media and tasks was a reported 43%. But that barely shaves a 39% result for TV.
But wait: it gets even more traditional! It turns out that a majority (59%) of this tube-time is still live, old-fashioned television, though on-demand formats like DVR, DVDs, mobile channels, and sites like Hulu are quickly shifting the balance.
Perhaps there's a parallel to music, where iPods still enjoy a very comfortable lead over mobile devices. And, CDs and radio still claim one-quarter of all listening time.
Comments Closed
Rob Wallace Tuesday, April 12, 2011
I don't get your definition of "live, old-fashioned television." When I think of live, I think of SNL or the 50's.
What's up?
presnikoff Tuesday, April 12, 2011
Rob,
Not sure what the actual programming is, but "traditional" refers to live television - ie, turning it on, and watching what is there.
Here's a breakdown over the past ten years.
@Takesthebiscuit Tuesday, April 12, 2011
Kate Osler
How depressing
@PunkSoda Tuesday, April 12, 2011
Miles
8-18 y/os spent more time listening to music on an MP3 player than radio,cell phone, computer, or cd...
@audiosocket Tuesday, April 12, 2011
Audiosocket
My oh my, "kids" are watching nearly 5 hours of TV a day and spend less than 1/2 of that time listening to music. SCARY!
@dv4 Tuesday, April 12, 2011
dv4
Teenagers still love TV ?
@DARTparker Tuesday, April 12, 2011
Dart Parker
Interesting stats, but like all charts, take with a grain of sea salt...
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