BigChampagne's Ultimate Chart (a/o February 10th):
1. “What Doesn't Kill You (Stronger),” Kelly Clarkson
2. “Set Fire to the Rain,” Adele
3. “Turn Me On,” David Guetta
4. “Rack City,” TYGA
5. “Good Feeling,” Flo Rida
6. “Smooth Criminal (Glee Cast Version),” Glee Cast
7. “Young, Wild & Free,” Snoop Dogg & Wiz Khalifa
8. “Domino ,” Jessie J
9. “Sexy and I Know It,” LMFAO
10. “Ass Back Home ,” Gym Class Heroes
Direct-to-mobile downloads were once hailed as the high-priced successor to the ringtone. But a myriad of issues have stymied the growth of the OTA, including complicated purchasing paths, enormous price tags, and simple sideloading alternatives.
But what about the broader category of mobile-based listening? According to a US-based report by JupiterResearch, the possibilities are mostly unexciting to consumers, at least those above the age of 18.
Within the demographic, Jupiter estimated that just 5 percent of users sideload, and roughly 2 percent purchase OTA downloads. A major disincentive comes from price, though two-thirds of users noted that nothing would entice them into an OTA purchase. Older users were less motivated than younger users, and the report left the all-important tween and younger teenage market out of the study. Nearly 2,000 adults were surveyed for the report.
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