Top iPad Music Apps (a/o May 23rd):
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What a difference a few "Fridays" can make - because several
weeks later, Rebecca Black and Ark Music Factory have easily raked in more than $198,685 on YouTube and iTunes alone, according to our calculations. (How they're splitting the cash is another question, and reportedly the subject of a recent lawsuit). Here's our math...
(1) YouTube = $102,000
Methodology: CPMs vary per content provider, and YouTube does not guarantee a rate. We've upwardly revised our estimate to a $2 CPM based on more conversations and comments from readers - our original CPM estimates were too low. The 50% figure comes from TubeMogul; a large YouTube partner told us 55% is boilerplate; YouTube says this is case-by-case and varies by partner.
(2) iTunes = $96,685
Methodology: 30 cents for Apple, 9% (9-cents) for CD Baby. Copyright controlled, 9.1-cent mechanicals go back to Ark/Black. Download total per source at Nielsen Soundscan, which actually also includes non-iTunes downloads.
Subtotal of (1) and (2) = $198,685
Comments Closed
Chris Thursday, April 14, 2011
That's a VERY generous YouTube number.
NathanJE Thursday, April 14, 2011
The problem is that it varies from payee to payee, but I think CPMs can go as high as $3 CPM for bigger companies. Remember Ark was a partner heading into it so feasible they were bumping up in their ranges, also if you want to be conservative I'd go with a 40 % content owner share.
@klaustracks Thursday, April 14, 2011
Klaus D
We must aim to suck harder!
@travisbernard Thursday, April 14, 2011
Travis Bernard
Holy cow!
RLP Thursday, April 14, 2011
For the worst song ever created... How sad.
JacksonL Thursday, April 14, 2011
Wow. STARING at the number realizing with the other stuff it's probably closer to $250,000 and that's just right NOW.
Says everything about quality.
@Alxanderdagreat Thursday, April 14, 2011
what does CPM stand for and how is it calculated? follow me on twitter @Alxanderdagreat
@Valleyarm Friday, April 15, 2011
Valleyarm
Wonder how much of this revenue is going to Rebecca Black, and how much goes to Ark...
blastjacket Friday, April 15, 2011
A couple stats I'd be interested in; where does this video fit in comparison to other videos on YouTube based on plays (top 1-5%)? What is the breakdown % of payout vs non-payout videos?
@mxantho Friday, April 15, 2011
Manolis Xanthogeorgi
Στις $200.000 εκτιμώνται μέχρι στιγμής τα έσοδα για τη Rebecca Black. Είπατε κάτι?
@steph_guerrero Friday, April 15, 2011
Stephanie Guerrero
Sometimes the science of figuring out how to create revenue from music is as simple as writing a very dumb song...
@A2Z Friday, April 15, 2011
Andrew Zarick
Interesting breakdown
@ItsyBitsyKC Friday, April 15, 2011
Ko Chun Yang
Whoa! Good for her!
@dmuzikguy Friday, April 15, 2011
D Muzikguy
filed under 'sad but true' and 'disturbing'
@MadalynSklar Friday, April 15, 2011
Madalyn Sklar
Wow!
@Michael_Rose Monday, April 18, 2011
Michael_Rose
aka who's laughing now?
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