Universal Music Group has now licensed a portfolio of metadata technologies created by Gotuit Media, according to information officially confirmed this week.  The portfolio, which includes six issued patents and numerous patent applications, will be used within satellite radio, HD radio, and internet-related formats.

Gotuit is heavily specialized in metadata technology and personalized media technologies, especially within video formats.  That represents a reorientation for the company, which previously pushed a model tied to video-related content aggregation and delivery. 

The intellectual property is now being licensed to media companies interested in delivering their content within targeted, personalized experiences.  "Gotuit's broad vision for the use of metadata to personalize one's music experience will enable us and our distribution partners to craft new, innovative digital music services for the benefit of our artists and their fans," explained Larry Kenswil, executive vice president of Business Strategy for UMG.