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Starbucks, Burnett Push CODE; Next Fidelity Format

Monday, May 12, 2008
by  alexandra

Higher-end audio formats are mostly marginal moneymakers, though another premium fidelity solution is now emerging.  The new format, called CODE, was developed by producer T-Bone Burnett alongside a team of engineers.  The format is being piloted on an upcoming John Mellencamp album - titled Life, Death, Love and Freedom - the next focus release for Starbucks and its Hear Music imprint. 

Unlike earlier high-end formats like SACD and DVD-A, Burnett and company are attempting to closely mirror the fidelity of original, master recordings.  But the upgrade presents some CD-specific compatibility issues, so it is being packaged as a DVD alongside a standard CD release.  The double-disc package is being offered for the price of a standard, single-disc release.

According to information released this week, the contents of the DVD can be uploaded into iTunes, and transferred onto an iPod.  The album release is slated for July 15th.



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