MySpace will soon allow its users to extend their profiles into a variety of different destinations, an innovative portability play. But Facebook is now expanding its own portability initiative, a move that further dismantles the walled garden approach to social networking.
On Monday, the company announced Facebook Connect, a program that allows outside destinations to tap into Facebook features and user information. "This will now enable third party websites to implement and offer even more features of Facebook Platform off of Facebook – similar to features available to third party applications today on Facebook," explained Facebook member Dave Morin.
And, not to be left out, Google is also pushing its everywhere model. The ever-reaching search giant has now unwrapped Google Friend Connect, an initiative that allows website owners to easily inject social networking elements into their destinations. "Websites that are not social networks may still want to be social - and now they can be, easily," the company explained.
That means easy installation of user registration functionality, member galleries, and other social goodies. The concept is an extension of OpenSocial, a network of destinations plugged into similar networking APIs. That includes iLike, which was recently planted onto Ingrid Michaelson's website. The portability example brings networking and connectivity to the artist website, and broadens the iLike reach considerably.

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