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Denny's Late-Night Grub Suddenly Sounds Nice...

Thursday, May 15, 2008
by  presnikoff

In the wee hours of the night, almost anything tastes good.  And after a long show, club, or party, the late-night menu at Denny's elevates towards delicacy status.

Now, the fast-food chain is offering free food and comfort to traveling bands, part of a broader promotional exchange.  Participating bands can grab free food at any moment, and host after-show parties at Denny's locations.  "At a time when touring costs are high, Denny's is here to help," the company explained on its "Adopt-a-Band" program website.

The action is happening online at dennysallnighter.com, the focal point for uploaded band photos, blogs, songs, and other tie-ins with the food chain.  The bulk of participating bands are developing acts, though Denny's also brokered broader deals with bands Taking Back Sunday, Eagles of Death Metal, The All-American Rejects, and Plain White T's.  Denny's pulled a considerable number of participating bands through a partnership with Sonicbids.



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