In the wee hours of the night, almost anything tastes good. And after a long show, club, or party, the late-night menu at Denny's elevates towards delicacy status.
Now, the fast-food chain is offering free food and comfort to traveling bands, part of a broader promotional exchange. Participating bands can grab free food at any moment, and host after-show parties at Denny's locations. "At a time when touring costs are high, Denny's is here to help," the company explained on its "Adopt-a-Band" program website.
The action is happening online at dennysallnighter.com, the focal point for uploaded band photos, blogs, songs, and other tie-ins with the food chain. The bulk of participating bands are developing acts, though Denny's also brokered broader deals with bands Taking Back Sunday, Eagles of Death Metal, The All-American Rejects, and Plain White T's. Denny's pulled a considerable number of participating bands through a partnership with Sonicbids.

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