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Cut-Throat! CD Baby Now Poaching Tunecore Artists...

Monday, May 16, 2011
by  presnikoff

Talk about a tough industry. After battling a serious artist backlash following a major price hike, Tunecore is now getting attacked by numerous competitors. BFM Digital and ONErpm were the first to aggressively court disaffected Tunecore artists, though now, CD Baby is also smelling blood.  The company is now offering half-price submission fees to any artist switching from Tunecore (or any other service, for that matter).  "No $49 annual fees EVER!" the company screams at cdbabylovesyoumore.com (yeah, they made a special url).    

Price-chopping is one thing, but CD Baby also wants to win the battle for artist hearts-and-minds.  And what a perfect moment to reinforce the narrative.  "CD Baby has played a defining role in the independent music community for 12 years, and we've done it by helping musicians just like you," the company wrote.  CD Baby charges a one-time setup fee, then takes 9 percent of sales.

Artists interested in switching are being asked to email cdbaby@cdbaby.com or brian@cdbaby.com, with 'Switch to CD Baby' in the subject line.

CD Baby president Brian Felson was also hooking Tunecore artists from SF MusicTech Summit last week.  "People here have been asking me what I'm going to do to help artists who've been stuck by Tunecore raising their rates from $19 to $49 a year," Felson said.  "We're not going to pull you down, we're not going to jack up your rates two-and-a-half times, it's a company you can trust."

 

 

 



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