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Yorke to Artists: Avoid the Music Industry "Sinking Ship"...

Wednesday, June 09, 2010
by  presnikoff

Radiohead was propelled by the major label system.  But looking forward, Thom Yorke is telling bands to skip the machine.  In a recent interview, Yorke warned young artists that the music industry establishment is a "sinking ship" with "months rather than years" before a collapse.  

Instead of hitching to that hull, the singer urged bands to self-release, and keep control in turbulent times. "I guess I would say, don't tie yourself to the sinking ship because, believe me, it's sinking," Yorke said.  The interview was conducted for the not-yet-released Rax Active Citizen Toolkit, oddly a textbook.  

Good advice?  Yorke walks the walk on this one, and his former label EMI is now in dire straits.  But Radiohead is largely a pre-digital success story, making it difficult to pick apart real innovation from previous tailwinds.  Radiohead's name-your-price concept stirred a tremendous amount of excitement, but its broader application for emerging artists could be unimportant.  Indeed, Radiohead admitted that most fans paid nothing for the In Rainbows album, and resulting studies revealed that BitTorrent downloads easily outpaced official site downloads.

Meanwhile, Radiohead's enmity towards its former label carries a bit of hypocrisy, though major label tie-ups are typically complicated affairs for artists. "When the corporate industry dies it will be no great loss to the world," Yorke continued.

 

 



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