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Would You Buy This? Sony's 'Complete Albums Collection...'

Monday, June 20, 2011
by  Admin

Can you really sell CDs like this anymore? Well, Sony Music's Legacy Recordings unit is testing the higher-end (and higher-aged) demo once again, this time through a product-heavy 'Complete Albums Collection' series.  This is geared towards "serious music fans and enthusiasts," and revolves around discographies - on CD - plus lots of artwork and out-of-print recordings.  This is another angle towards the superfan, and first-wave runs include Sam Cooke, Miles Davis, Aretha Franklin, Stan Getz, Return to Forever, and the Byrds.      

This is all happening through PopMarket.com, a recently-launched Sony property that focuses on time-limited, exclusive product deals (sort of like RCRD DEALS).  CD discographies will be packaged within 5x5 minijacket reproductions of the original album cover art, a stand-alone booklet with discographical information and photos, and a clamshell box.  It's a lot of 'stuff,' and Sam Cooke 's 'RCA Albums Collection' offers a good example with 8 discs and various extras (6 of the 8 albums apparently were never released on CD):

Pricing: 8 CDs for $71.99, with the following albums: Cooke's Tour, Hits of the '50s, Swing Low, My Kind of Blues, Twistin' the Night Away, Mr. Soul, Night Beat, One Night Stand.  And, shows up at your door like this:

 

Too much?  Well, for those that like to order the lobster, there's this: a monster, 70-disc Miles Davis set - for $269 (if you have to ask).  More on that here, and the broader Albums Collection offering here

 

    

 



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