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BPI Responds: This Is Our Negotiation, Too...

Monday, June 23, 2008
by  presnikoff

British ISPs and music industry stakeholders are now actively engaged in anti-piracy negotiations, a response to stepped-up governmental pressures.  In London last week, executives pointed Digital Music News to a number of refreshed discussions designed to create an industry-driven resolution, instead of a legislative order.

That process involves labels, among others, though British recording industry trade group BPI pointed to a critical role in comments Monday.  "While Feargal is playing an important role on behalf of the authors community, so too are we," Matt Phillips of the BPI told Digital Music News, referring to British Music Rights (BMR) head Feargal Sharkey.  "In terms of voluntary solutions with ISPs (on anti-piracy measures), BPI is negotiating on the labels' behalf, arranging the Virgin Media campaign, for instance," Phillips continued. 

The Virgin arrangement involves the delivery of "informative letters" to suspected infringers, a move that focuses more on education than enforcement.  "This initiative will help to inform and advise thousands of UK broadband subscribers about copyright on the internet and how they can enjoy music legally online," explained BPI chief executive Geoff Taylor during a London Calling keynote.

That lacks some bite, though the BPI is actually pushing for a three-strikes structure that would terminate offending account holders after multiple violations.  "After a first guidance letter, continued illegal activity would result in a temporary suspension of an account, and if a second warning is also ignored, then the ISP's terms and conditions allowing for cancellation of the contract should be applied," Taylor described.

The plan, called "three steps" by the BPI, would involve considerable monitoring and user intervention, both unsavory options for access providers.  Taylor also pointed to the use of technology to actively block the illegal transfer of copyrighted content, part of a broader approach that makes a middle ground seem more difficult. 

Report by publisher Paul Resnikoff in London.



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