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Independents Day... Without the iTunes Fireworks

Wednesday, June 25, 2008
by  presnikoff

As the July 4th holiday approaches, independent labels are rallying their cause.  The group has crafted a modified holiday, "Independents Day," designed to raise contributions and draw consumer attention towards independent labels.  The global campaign involves a number of label associations, including A2IM in the United States.  

A2IM is positioning a large compilation of independent artists between July 4-6, one that includes Ani DiFranco, Frank Black, Slipknot, Tokyo Police Club, and Atmosphere.  The album will be available on eMusic, Amazon MP3, Zune Marketplace, and A2IM.org, though iTunes fans will never see the collection. 

The reason is that the compilation is only being sold as a bundle.  Apple rarely allows album-only purchases, and according to those familiar with the discussions, quickly dismissed the possibility. Separately, A2IM confirmed that the compilation could not be broken into singles.

That represents a fairly inflexible demand, especially for a mostly flexible independent community.  On the digital side, independent labels and artists were the first to embrace MP3s, and most of the resistance towards singles-only sales has come from massive, major label artists. 

Compilation revenues will be split between a number of participating groups and charities.



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