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Forget About CDs; Starbucks Now Shutting Stores

Tuesday, July 01, 2008
by  alexandra

Starbucks may be dialing down its commitment to CDs, but it is also closing many of the stores that sell them.  The coffee giant, faced with an over-expansion, announced the upcoming closure of roughly 600 outlets in the United States.  The slim-down affects approximately 8.5 percent of the broader total, and signals the end of a breakneck expansion.  Roughly 20,000 employees will be affected by the move.

The reduction comes amidst a perfect storm of negative factors, including soaring gas prices, a housing meltdown, and stiffer competition from stores like Dunkin' Donuts and McDonald's.  All of that puts the $4 mocha latte into a different perspective, though long lines remain a distinctive Starbucks brew at many locations.

Still, the company is being forced to reconsider its market approach.  The redirection includes a shift away from music, a non-core endeavor designed to enhance the in-store experience and Starbucks profile, among other things.



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