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Life After iTunes? Neil Young Wants Digital Superiority

Wednesday, July 02, 2008
by  presnikoff

What's wrong with iTunes Store downloads?  Talk to an audiophile, or an ultra-serious music fan, and the response is usually the same.  The critics point to a format that lacks the warm lows, crisp highs, and commanding fidelity of more sophisticated alternatives, even at higher-end bitrates. 

For the rest, the iTunes-supplied AAC or ripped MP3 is quite fine, especially when pumped through the white earbuds of an iPod.  But the premium digital download is nothing new, and entire models are built around it.  MusicGiants, for example, offers higher-fidelity downloads to buyers seeking something better than the average iTunes Store fidelity.

Now, legendary rocker Neil Young is elbowing into the discussion.  Young is planning something bigger and badder than MP3s and iTunes-supplied AACs.  Young alluded to an "alternative digital platform" during a Financial Times interview this week, though the specifics remain vague.  Young etched "something that can't be downloaded, something that's got much more depth," and a vehicle for labels to sell their content. 



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