BigChampagne's Ultimate Chart (a/o February 3rd):
1. “What Doesn't Kill You (Stronger),” Kelly Clarkson
2. “Turn Me On,” David Guetta
3. “Set Fire to the Rain,” Adele
4. “Rack City,” TYGA
5. “Good Feeling,” Flo Rida
6. “Young, Wild & Free,” Snoop Dogg & Wiz Khalifa
7. “We Found Love,” Rihanna
8. “Sexy and I Know It,” LMFAO
9. “Domino ,” Jessie J
10. “International Love ,” Pitbull
Most bands are spread across numerous networks and ecommerce outlets, not to mention Twitter, mobile apps, and their own sites. But what's a collection of connected platforms without a good bird's eye view? That is more than just a theoretical musing, it represents a critical question for bands attempting to understand their reactions and fan bases.
The latest to approach that challenge is BuzzDeck. The "buzz-tracking" and analytics platform is an outgrowth of digital distribution firm AWAL, a company attempting to smartly monitor and represent activity in real time. This is a relatively early story, though BuzzDeck has already gotten some adoption by Atlantic Records (WMG) and Sony Music Entertainment.
AWAL is offering a basic BuzzDeck package for free to existing clients. The premiums are where the charges come in, and the broader objective is to offer the capability to monitor, tweak and strategize based on accurate data.
Or, "actionable data" to qualify for better buzzworthiness. "It's long been said that artists and labels can take advantage of the web to promote themselves more effectively directly to their fans, and BuzzDeck is now helping to make that idea a reality," explained company cofounder Kevin Bacon.
So how does it look? These pretty pictures offer a peek (click each image for a full-blown view)...
Comments Closed
Simon Adams - MyMusicSuccess Sunday, July 04, 2010
This is a really usefull application which offers similar feedback that the Jango Airplay system offers for its radio play. For bands to make real impact in the DIY music business model it is imperative that they really know their fan base to maximise revenue streams and keep the band well funded so they can continue to operate. Demographic reporting like this can only pave the way to a better future for independent artists!
Simon Adams
Co-Founder
MyMusicSuccess.Com
http://www.mymusicsuccess.com
slammer Monday, July 05, 2010
Hmm
This is probably a great tool for bands with marketing savvy management. For your average DIY band i think this might be yet another tool in the already overflowing box of tricks that almost no bands have the time or know how to utilize. Lets say I find out my band is being talked about in Australia. I am broke and live in Austin Texas. What am I going to do with that knowledge? Not a lot. Here is what every DIY band in the world needs to do: Practice, write, perform and record. Thats it. No need for internet sites at all.
Patch Monday, July 05, 2010
Nice thought slammer, but if that is how you look at things you may be in for a tough ride. My band is already using BuzzDeck, and it is very helpful. If we were from Austin, TX and saw we were getting lots of traffic in Australia we wouldn't do "Not a lot". That would spur us on to make contact with fans in that area, which can easily be done through our Facebook page, and make sure our record is available there. Only by engaging fans and building campaigners are you going to be able to spread form one city. I know Austin can be quite closed musically, but don't let that get you down. There is a whole world of consumers out there on the web, and tools like this can aid you navigating to them. Your sentiment "Practice, write, perform and record. Thats it. No need for internet sites at all." seems a bit narrow. You can do all those things, but if you never connect outside of that in this day and age I think you will find success very difficult. Best of luck anyhow, and perhaps don't write off the web just yet.
Maxwellian Monday, July 05, 2010
I think I have something to weigh in here. I haven't used this, but it seems like a great tool. Still, I see the earlier point by @slammer on whether this sort of thing starts to really become a distraction away from the important stuff like writing and recording, that sort of stuff. I would hate to see an Austin baby band distracted by Australian stats when they should really be focused on their musical expression and not just throwing stuff out there.
But @patch is pointing to the opportunities online, but maybe this is where a bigger operation comes in, there's something to be said for growing into new markets. Maybe after gigging in Austin and surrounding, getting some breaks from radio or big spins online, or more money from live shows, a geeky friend from UT comes in and starts to focus on far away markets.
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