Is the 3,333rd time the charm? In the wake of precipitous traffic declines, one rumor now suggests that MySpace Music is considering a paid subscription service. C|Net echoed a report in Side-Line suggesting that talks with the majors are underway, and a total shift towards paid streaming could be on the table.
Total tomfoolery? Subscription plans have so far failed to scale towards anything beyond noticeable niche, and "Exhibits A & B" are Rhapsody and Napster, respectively. The history is tough, and music fans remain infatuated with free.
Then again, those services were launched in simpler times. Currently, others are still trying to make this work, including Spotify. And that is just the beginning: Google, Limewire and others are planning to launch next-gen subscription plays over the near-term. Instead of limitations and restrictions, newer systems will focus on anywhere-access, a cloud-focused approach that offers so much promise to a beleaguered recording business.

Comments Closed
tonio Thursday, July 08, 2010
myspace wants to charge? hahahahahaha. R.I.P

CraigDiPaolo Thursday, July 08, 2010
I think we'll be sitting here in a few years, picking through the carnage of cloud subscription attempts. Too much hype about the cloud, but the fundamental economics remain the same.

tonio Thursday, July 08, 2010
I still believe future earnings are in the cloud - or at least a large chunk of them. I do not believe Myspace will have anything to do with that though...

kidmedium Friday, July 09, 2010
Maybe I'm biased, because I have a number of friends who work at MySpace, but where exactly is the "precipitous drop" in traffic people are talking about? Compete says they've gone from 77M monthly uniques to 67M muv's in the last year. How many media businesses would kill to reach (and sell ads to) 67M people in one month?
As for the cloud, I'm reminded of the power the telco's have had for years, controlling the "last mile" to an end user's house. Satellite circumvented this somewhat, but you still need hardware to receive and play your content. In the same sense, whomever controls the player/device on the receiving end of this cloud will have enormous pricing power. Unlimited content has no value if there isn't an easy-to-use device to receive and play it on.
And that's why Steve Jobs will win the "cloud" round as well.

CraigDiPaolo Friday, July 09, 2010
...you just rifled off a 13 pct drop. sounds precipitous?

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