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Songtweak: What Really Turns a Listener On...

Friday, July 23, 2010
by  alexandra

Lots of financial resources have been poured into recommendation startups, though this is still a riddle for entrepreneurs.  Pandora has successfully approached the space with human reviewers and smaller artist lists, though a more brainier mindset continues.  The latest comes from Songtweak, which is bubbling out of Georgia Tech's College of Computing.  

The idea, at a top-level, is to identify portions of songs that listeners love the most, and use that intelligence to deliver tighter recommendations.  "Our platform was built on the observation that it's quite common for two people to like a song for different reasons," cofounder Mike Genovese told Digital Music News.

On the service, users interact with a 'tweakbox' that receives input on elements like instrumentation, the beat, genre, aggressiveness, and the artist.  The premise is that repeated tweaking will serve super-targeted results over time.  

This is still a very early idea and a tad rough, but one challenge is to avoid plunging too deep into obscurity.  That was the motivation behind aggregating the recommendations of hundreds of music bloggers, essentially an army of arbiters recruited to screen more promising recommendations.

 



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