Top iPad Music Apps (a/o May 23rd):
(
Just when you think you understand a platform, a weird stat pops up. The latest comes from Vevo, which found a disproportionate number of mobile video viewers enjoying music video content at home. That is, the bedroom first, then the living room, then 'on-the-go,' according to user metrics shared by the joint venture (exact breakdowns were not offered).
And, most of this is happening at night (79 percent of the time),
by males (66 percent), in privacy. Are we sure this is mobile music videos we're talking about?
Anyway, the result points to a growing shift among 'mobile' platforms beyond their traditional roles. In the traditional framework, a user might jump onto a PC to watch music videos at home, and save the smartphone for an out-of-house experience. In reality, users are blurring the boundaries between different access methods, and prioritizing the WiFi-connected smartphone for experiences like these.
The skew for Vevo is predictably young, with 30 percent in the 13-24 bracket, and nearly half generally defined as 'young'. And, the smartphone boom is being kind to Vevo. Currently, the company counts 7.5 million app downloads to date, a 33 percent month-over-month gain (as of May). And, the company delivered 85 million mobile streams during that same period, a 64 percent gain over April.
Comments Closed
@Cskoyles Wednesday, July 27, 2011
Chris Skoyles
Everything I read about mobile lately seems at odds with expectations.
andrewmccluskey Wednesday, July 27, 2011
If you're not paying the $10 for MOG or Spotify then YouTube more often than not has what you want - I suspect this stat reflects the phone being used as an audio player rather than the sole focus of attention (mind you - if they do have pron on Vevo, scratch that...)
@rmirchandani Wednesday, July 27, 2011
Assuming they are including iPad/tablets in mobile, then this makes a little more sense. For those with tablets, a large % of home video viewing has migrated from the desktop to the tablet. The Vevo iPad app is one of the top music apps on the App Store. To make sense of "mobile" behavoir we're need to distinguish between smartphone and tablet.
GD Wednesday, July 27, 2011
Makes sense to me. I ususally watch Vevo videos on my iPad at home. Often I use my iPhone and airplay them to my TV. The website does not have airplay built in.
paul Wednesday, July 27, 2011
@rmirchandani
Glad you asked. This definitely does include iPad stats. Let me share more from Vevo. Per the JV:
"These video streams are delivered across the VEVO platform, which is inclusive of VEVO.com, mobile apps on iPhone, iPod touch, iPad, Android and Windows Phone 7, connected television apps on Google TV and Boxee, and video syndication partners like YouTube, AOL, BET, Fuse.tv, Last.fm, MP3.com and Univision, among many others."
and... sort of marketing-y, but
" VEVO's iPad users tend to be more affluent – our iPad fans are more likely than Android users to be higher income ($100K+). This mirrors general iPad usage trends, according to comScore MobiLens (May 2011)."
/pr.
OUR SPONSORS
© 2011 All Rights Reserved
Follow Us