The concert industry is under serious pressure, but an interesting direct-to-fan shift is happening. Suddenly, bands like LCD Soundsystem and the Pixies are selling out shows by selling straight to their email lists, Twitter followers, or wherever their fans hang. In the case of the Pixies, Topspin helped the band to direct-sell 6,000 seats exclusively through an email blast. Then, the band scanned the "tickets" (or, home-printed barcodes) themselves at the venue.
Actually, the Pixies didn't even have an email list when they first started working with Topspin. But the list now tops 100,000, and the band only needed to send one email to sell out a pair of dates at London's Troxy Theatre. Fans were directed to a customized ticket-selling site, LaLaPixiesLoveYou.com, and just 5 iPhones scanned 3,000 tickets at each show according to Topspin topper Ian Rogers.
And, that happened without the help of a ticketing agent or promoter (though Pixies touring agent X-ray was involved, per Rogers). Check it out...
(expanded image here)

Comments Closed
@oohbrilliant (via Twitter) Thursday, July 29, 2010
THE FUTURE

@butr (via Twitter) Thursday, July 29, 2010
This is the future of ticketing!

@musicmetric (via Twitter) Thursday, July 29, 2010
Simply brilliant...

@futurehitdna (via Twitter) Thursday, July 29, 2010
Love this! Congrats @topspin

@Repojay (via Twitter) Thursday, July 29, 2010
Love this! Congrats @topspin

@musicaesminovio (via Twitter) Thursday, July 29, 2010
this is cool. FU ticketmaster!

@bradbarrish (via Twitter) Thursday, July 29, 2010
Got some nice press on @digitalmusicnws about our ticketing capabilities and what we did with the Pixies

@713punky (via Twitter) Thursday, July 29, 2010
With the news pouring in today, I'd like to join in the chant. Fuck You Ticket Master. @digitalmusicnws

Ignacio Thursday, July 29, 2010
Seems like artists can do this for pretty decent sized places, 3000 is not bad especially. So this seems like very bad news for promoters and agents, who needs them for this type of gig?
Maybe for an arena show or something it gets more complicated.

Itay Friday, July 30, 2010
Did each ticket had its unique barcode?
Through which app did the IPhone scanned the barcodes and recognized them? Through something topspin related as well?
In any case, this is a great future!
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Nico Boesten Friday, July 30, 2010
I think the key theme here is "future". You can add my vote to that one. I love how the iPhone is scanning a scanned image. So rad.
Nico
web fuel for artist

Claytoven Sunday, August 01, 2010
Totally brilliant!!!

DontJump Monday, August 02, 2010
Oh please: STOP with all the cheer leading!
This might work for smaller gigs, but have you ever managed a seriously large event? Or even something like this (3000 per show)? You absolutely need someone running everything from customer support, venue details, etc., Ticketmaster DOES have value and they've doing this for a long time!

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