When it comes to do-it-yourself digital distribution, artists have plenty of low-cost partner options. The list includes ReverbNation, TuneCore, CD Baby, ArtistData, and soon, TopSpin (among others). But what if a band wants a more diversified set of distribution and promotional tools, instead of those offered by one service?
ArtistData is now approaching the problem by opening its platform to outside developers, according to plans shared exclusively with
Digital Music News on Thursday afternoon. That means a much broader
palette of promotional tools, developed by an arguably richer and
stronger developer community - not just in-house guys. "The answer to
the obvious is that I feel that one company building a lot of products
for bands is a bad idea," ArtistData founder Brenden Mulligan told
Digital Music News.
The actual suite of apps will first splash in a few months, and the focus now is on rallying the developer community. More information about the API, platform, and terms, as well as initial developers, will be released over the summer and into the fall. "I feel like we can give artists the best of both worlds: one central location with a lot of high quality apps. We can also save the devs a lot of time and work and give them instant access to the artist community."
Some downsides could present themselves. Instead of a smaller, more manageable group of tools, a more cluttered and untested collection could arise. That will test the curatorial capabilities of ArtistData, though resource costs will probably come down. Viewed another way, the approach sounds more chaotic, but also more fun and democratic. The 11,000-strong ArtistData roster includes Metric, The Decemberists, The Fray, A-Ha, Jewel, and the rosters of Universal Republic/Motown and Rounder Records.
More info at artistdata.com/us/developers.

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