BigChampagne's Ultimate Chart (a/o February 10th):
1. “What Doesn't Kill You (Stronger),” Kelly Clarkson
2. “Set Fire to the Rain,” Adele
3. “Turn Me On,” David Guetta
4. “Rack City,” TYGA
5. “Good Feeling,” Flo Rida
6. “Smooth Criminal (Glee Cast Version),” Glee Cast
7. “Young, Wild & Free,” Snoop Dogg & Wiz Khalifa
8. “Domino ,” Jessie J
9. “Sexy and I Know It,” LMFAO
10. “Ass Back Home ,” Gym Class Heroes
Was the recent, name-your-price campaign by Radiohead actually a screaming success? The effort received a fair amount of criticism, largely because a heavy percentage of fans opted to download the album, In Rainbows, on file-trading networks - instead of the Radiohead site (InRainbows.com).
That means that transactions were happening on foreign turf, a situation that thinned the collection of user information (emails) and monetary contributions. But according to a joint research report involving BigChampagne and British royalty collection society MCPS-PRS, strong album sales, a sold-out tour, and massive project popularity easily outweighed those perceived negatives.
And on the illegal front, the action was heavy. Specifically, BitTorrent facilitated a total of 2.3 million album downloads between October 10th and November 3rd, according to BigChampagne.
But media coverage was intense throughout, and that boosted subsequent album releases and a tour. "To get to number one on both sides of the pond, and on iTunes ... tells you a lot about the popularity of the album," report author Will Page asserted.
The report is part of an evolving industry view on the role that piracy plays within broader success stories. Just recently, rapper Lil Wayne enjoyed first-week album sales of one million in the United States, despite a pre-release leak and massive piracy volumes on a considerable catalog. Others have also benefited, though broader recording industry sales continue to nosedive, thanks to rapidly-shifting consumer acquisition habits.
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