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Diversification Blues: Trans World Still Moving Out of Music...

Thursday, August 21, 2008
by  alexandra

Mega-retailer Trans World Entertainment is furiously attempting to diversify away from music, now a serious money-loser.  During the fiscal second quarter ending August 2nd, the company shed $19.2 million, largely the result of a sinking CD.  That is wider than a year-ago drop of $10.1 million, part of a worsening balance sheet.

On the revenue side, sales slipped 19 percent, to $215.2 million, and the broader number of sales outlets dropped by 173 stores.  Most of those outlets are branded as f.y.e., or For Your Entertainment.

Trans World continues to reinvent itself as a broader entertainment destination, and the company is spreading the message through fresh advertisements.  But it remains too early to assess impact of that messaging campaign, according to Chairman and Chief Executive Officer Robert J. Higgins.



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