BigChampagne's Ultimate Chart (a/o February 10th):
1. “What Doesn't Kill You (Stronger),” Kelly Clarkson
2. “Set Fire to the Rain,” Adele
3. “Turn Me On,” David Guetta
4. “Rack City,” TYGA
5. “Good Feeling,” Flo Rida
6. “Smooth Criminal (Glee Cast Version),” Glee Cast
7. “Young, Wild & Free,” Snoop Dogg & Wiz Khalifa
8. “Domino ,” Jessie J
9. “Sexy and I Know It,” LMFAO
10. “Ass Back Home ,” Gym Class Heroes
MySpace Music wants to break new artists, or at least jump-start broader success stories. That is the thinking behind its "Introducing..." initiative, first tipped by Digital Music News. Now, MySpace Music is broadening the program with an alliance involving Fuse, owned by Madison Square Garden.
According to details shared by both networks, the "integrated alliance" will amplify MySpace-featured artists, a group that will include the likes of Bruno Mars, Middle Class Rut, and Far East Movement. The companies will pluck four featured artists that will span both networks for a two-month window. The MySpace favorites will get integrated into a range of Fuse shows, ads, and properties - including online and mobile extensions.
On paper, this makes perfect sense, especially given the surprising staying power and strength of traditional platforms. The alliance marries the online and television reach of two music-focused properties, though the proof will come from newly-established artists. "Merging their on-air network reach with our online audience creates a powerful programming mix to introduce emerging talent," explained Sam Wick, SVP of MySpace Music.
Comments Closed
Lindsay from YAWMA Wednesday, September 01, 2010
Sounds like a good idea for Myspace. At this point, they should focus on Being a more music-oriented site. That's definitely their strength right now.
GrayPowell Wednesday, September 01, 2010
yeah I agree- I have to say they surprised me with the the new templates and this deal. I thought they were sort of cruising it out.
brent Wednesday, September 01, 2010
About time Myspace leveraged their greatest asset, 6MM+ bands. Wrote a blog regarding this a few weeks back. I have been smacking my head for years wondering why they weren't tying up their music in a leveraged marketing ploy with other major brands / fox's other properties. Seems they're catching on. Hope they do it right. There's a real opportunity for them if they execute and some of the better bands could really benefit.
Anyone know the terms they provide the artist for such exposure?
Brent McCrossen
CEO - Audiosocket
http://audiosocket.com
GrayPowell Wednesday, September 01, 2010
Is it 6 mil or way more? always wondered how many bands are actually active
brent Thursday, September 02, 2010
It's likely more than 6MM. Back in 2007, when we were doing reseach to build the model for Audiosocket the numbers were at 6MM. That number came direct from myspace. I haven't dug in since but I can only imagine it's climbed.
Cheers
Brent
@Natalie_Brown (via Twitter) Wednesday, September 01, 2010
They already picked the first acts... I read it in Digital Music News this AM
km416 Thursday, September 02, 2010
When MySpace chose the $580m payday with Fox over MTV Networks back in the day, it gained a little more upfront cash but gave up the chance to have a regular presence on TV, the biggest branding/advertising medium of all time. That hurt. Even great online properties need a TV strategy.
A Fuse new artist promotion is nice but there was so much more room for TV promotion with all the MTV properties.
http://www.viacom.com/ourbrands/medianetworks/mtvnetworks/Pages/default.aspx
@audibletreats (via Twitter) Thursday, September 02, 2010
Web+TV=success?
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