Can an extra minute persuade a listener to buy? Probably not, though sources to C|Net were recently claiming that 30-second clips would soon be expanding on the iTunes Store. Citing "multiple sources with knowledge of the move," C|Net claimed that users would soon enjoy "at least twice the amount of time to sample a song" after a Wednesday announcement.
Sounds great, except it never happened. "We believe that a license is necessary and conversations must occur before song samples are extended," National Music Publishers' Association (NMPA) general counsel Jay Rosenthal clarified to the site. Apple declined comment.
Label insiders may have been juicing a story to get their way, though publishers were apparently not even contacted on the idea. Looks like another complicated race through the licensing maze, though longer samples would put iTunes closer to somewhat-related services like YouTube and Pandora.
Anyway, lifting out of the immediate details, is any of this really that important? iTunes represents a dominant percentage of paid downloads, though overall volumes are sagging - at least in the US. Instead, music fans continue to drift not only towards file-sharing platforms, but also towards gratis on-demand and interactive outlets. This has little to do with preview clips.

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@GBayliss (via Twitter) Thursday, September 02, 2010
For classical music, quite possibly. Even 1 minute is very short for a clip.

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