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This following was stated by Spotify CEO Daniel Ek in a panel discussion at Facebook's f8 Developer Conference. It immediately followed the announcement of Spotify's featured integration into the new, OpenGraph-powered Facebook upgrade.
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Moderator Question: "When you look out five years with Spotify and with the music industry Daniel, what do you think is going to be the most interesting thing emerging?"
Daniel Ek: "Well, the most interesting thing really - as I already pointed out - more than half-a-billion people consume music now online. What we want to do is move them back to a legal way of consuming music.
"Our belief really is that the music industry - if we put all those people together and we make them more engaged with music - we're going to get them to pay for music again, and that's ultimately going to lead to a world where artists are going to create even more brilliant music and experiment more, because they'll have the time.
"What really destroys me today is that back in the old days - not that I was around - but you heard all these great stories of people that could spend a year or two in the studio, and they could afford to bring these 50 or 100... bands, orchestras... to record it. These days, we don't have that luxury.
"What I hope to do is to create this platform for music where people can enjoy it and engage with it, and that in turn will lead to the artist making more money. And by doing that, it will create more interesting music for us to listen to.
"So, I think that it's an ecosystem and that it goes around. And that's my hope and belief for the future."
Comments Closed
@SoulRebelMusic Thursday, September 22, 2011
Soul Rebel Music
How (Rather, Is?) Is Spotify Saving Artists...
Maxwellian Thursday, September 22, 2011
Uh, speechless. That's some damn powerful KoolAid.
@teamquentin Thursday, September 22, 2011
Quentin Burgess
2 cents at a time...
Econ Thursday, September 22, 2011
Which is way more than the rate radio pays.
Jeri Mandering Thursday, September 22, 2011
The truth is that he has no clue what "making money" really means for artists.
There's no way for Spotify to replace what it, and other similar services ultimately, takes away from the industry.
They still have work to do on their business model. Until then, journalists need to stop drinking the friggin Kool Aid.
Econ Thursday, September 22, 2011
Sorry, the days of paying $12 to listen to an album 3 times and then never listen to it again are gone. The music industry needs to get over its childish sense of entitlement.
msp Friday, September 23, 2011
Here's the problem:
How many people buy a record for $12 and listen to it 3 times? (record geeks... and like 3 other people.)
How many people download a record for free and listen to it X times? (who cares what X is. it's shit ton of people.)
Are those numbers actually the same?
No. No they're not even close to the same.
The failure to get money for a musicians effort means that a certain class of musician is no longer a musician at all. They've been automated right off the field.
The middle class is dying and we've traded that for some free crap we can barely remember 6 weeks later.
James Friday, September 23, 2011
Econ, if you buy an album and only listen to it three times, that's your problem. I suggest you stick to buying albums you actually like, or work on extending your attention span.
Acorn is a nut Saturday, September 24, 2011
@Econ Can I have all your possessions even tho I will only use them three times. Seeing as your over your childish sense of entitlement :)
@BenjiKRogers Thursday, September 22, 2011
Benji Rogers
definite lack of specifics on that whole "pay" bit!
hey kids! Thursday, September 22, 2011
AA Thursday, September 22, 2011
it sounds like he's been practicing his elevator speech
Woodrow W. Guthrie Thursday, September 22, 2011
Really? I don't think these multi-national Corporations... Facebook, Spotify, even the major labels... don't really give a damn about the music anymore, they especially don't care about the artists. Just little pawn pieces, getting penny kickdowns. We can do better busking on the street corner. T-Bone was right about the internet. It has stripped the sould out of music. And these brokers are just facists veiled as technolgy good-guys . They are out capitalize on every last piece of your personal information. advertising, advertising. and the pop-music hack machine churns along. What a bore.
cramerbob Friday, September 23, 2011
There's a real opportunity for musicians to build their fan base and make real money, leveraging Facebook's new music sharing.
Fans learn about music/artists best from friends and other fans. The REAL question is how to you make a living from these new fans when music is "devalued" online?
I think it's exactly what you suggest -- but the "online version" of patronage and show the love to the artist.
If you are discovered by a fan, you want to drive them into a place where they can directly support you (buy your music, give you a tip in your virtual guitar case, find out where you're playing and buy a ticket, etc.)
There is a NEW store product on Facebook - it's FREE, and it helps musicians do that (shameless promotion here -- sorry, but I'm very excited about helping musicians). Check it out here - takes only a few minutes to set up and get going.
Bob, CEO Nimbit
Visitor Sunday, September 25, 2011
sorry, not buying... just show me the money, which of course, you can't and neither can daniel.
Nope Monday, October 10, 2011
Put your spam somewhere else. Your company is a joke.
mack the knife Friday, September 23, 2011
there is a serious disconnect in the mind of a music fan below a certain age, and it is this. Being a fan and paying for music are not the same thing. They are not the same thing to the point that I would say they are in millions and millions of cases they are mutually exclusive. This is proven by the huge number of people who take music for free. I think we can assume that they are into the people who make that music. But it doesn't make them support the artist in the way they really need supporting: being paid for their work.
This was brought home to me when I was alerted to a blog offering free downloads of my catalogue 'because they are big fans of the label'. Excuse me? And then there are was the forum on this blog where people where thanking the blogger for uploading my catalogue 'because they love [my label]'.
Some Dude Thursday, September 22, 2011
When i first saw the illustration for this article on DMN , it looked...huh..different... I had to look twice to see that the main character is actually re-animating the musician by (cardiac) massaging him, not, hum, "uninvitingly entering the backstage"
But i think my first impression was right..
paul Friday, September 23, 2011
This is the image he's referring to, by the way. It's on the front door teaser, but not the actual story page. /paul
steveh Friday, September 23, 2011
I am mystified and gobsmacked as to how much this man is disconnected from reality.
The kool aid he is drinking must have extraterrestrial qualities!
Scary....
@alternate1985 Friday, September 23, 2011
Nick Mango
Saving artists from what? The need for an accountant?
Zsolt Friday, September 23, 2011
Ignoring the change in music recording technology and methods is simply dumb. Sure, there are artists who want to deal with large orchestras and spend years in the studio, but that's a minority.
Why would we use old cumbersome methods, when we have all at our fingertips in a computer and few/lots of outboards?
I would really love to see an artist who brought and paid an orchestra or high-profile guest collaborator in the studio from his/her Spotify revenues.
Nowadays it's much more important to bring the finished music QUICK on the market (of course, proper timing is important). Burying artists in studios for years is wrong, even for Spotify itself.
@WFMU Friday, September 23, 2011
WFMU
Hideously ugly Spotify CEO...
@chronosome Friday, September 23, 2011
R...A...M
Good for a morning chuckle.
@Streetsbag Friday, September 23, 2011
Mark S
Sweet, awesome, this guy knows so much about music, can't wait for him to save music.
Dave Dederer Friday, September 23, 2011
Returning to the days when artists spent hundreds of thousands (or millions of dollars) and gobs of time making an album has nothing to do with the quantity or quality of music we get to explore and consume.
Most of our iconic recordings were made quickly and cheaply.
Cream's Disraeli Gears was made in two days.
Paul McCartney recorded "I've Just Seen a Face," "I'm Down" and "Yesterday" in one half-day recording session.
Bob Dylan made his first 20+ albums in fewer than 100 days of recording studio time.
My band made a record that sold 5M copies in fewer than 10 days and for less than $10,000.
The Insider Friday, September 23, 2011
Actually, Ek has been sipping purple Koolade errrrrr Sizzzurp. Totally clueless when it comes to the so-called new music business. "Spotify is saving Artists?" Quite a pretenious statement and void of logic. Under the current payout structure, artists in fact are saving Spotify. Spotify is being integrated into Facebook instead of vice-versa. I'd even bet they paid Facebook $$$$ to open its data pipes. While Spotify has a great product, they should exercise better judgment and discretion before opening their mouths. Time will tell if this marriage can work out.
Ken McAllister (in Kitsap Co). Friday, September 23, 2011
I agree with you on this one Dave. Some of the best works ever written, recorded, and created, were done so with very little studio time and money. This generation is being targeted with a whole new kind of marketing. Those aforementioned great albums that noted, have been replaced by the new era of super-funded singles. The amount of capital put into a record or a hit has nothing to do with quality. As music consumers we have grown accustomed to & have been desensitized in many ways, by the status quo of pop-culture sensationalism. Because of this musical landscape, it is hard to expect another, say "Blonde on Blonde" type album anytime in the near future. It just does not seem like that is apart of the larger business agenda for the musical purveyors these days.
Simply Business Friday, September 23, 2011
After doing some research this year, I can say I would consider licensing my catalog to Spotify for $350 a year, if they asked nicely (= no nonsense about being my savior) and had already secured the needed licenses from ASCAP (my PRO, others may be with BMI, SESAC).
Simply Amazing! Saturday, September 24, 2011
What an artist who has put a positive value on their work!
I wonder if others are clever enough to figure this out? :)
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