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AAPL Goes Sub-$100: What Happens Next?

Friday, October 03, 2008
by  presnikoff

Apple was recently a darling on Wall Street, surging past $200 on the glow of iPhones and a growing market share.  Since then, shares have dropped on a number of concerns, and a recent hurricane battering Wall Street has not spared AAPL.  On Friday, shares entered a roller-coaster following a Steve Jobs heart attack rumor, eventually dipping below $100 to a yearly low of $97.07.

That is a tough landing for those buying at the wrong time.  But is this the magical moment for those looking for a smart snatch?  Opinions vary on this one, though analysts have been souring, and contributing to the sell-off.  That includes Kathryn Huberty of Morgan Stanley, who downgraded the stock from $178 to $115 on global demand concerns; and Mike Abramsky of RBC Capital, who dialed down estimates to $140 from $200 following a survey that showed soft consumer intent on new Macs. 

But bullish voices remain, including Piper Jaffray's Gene Munster, who blamed recent sell-offs on bearish analyst sentiment, not company fundamentals or realistic forecasts.  Munster was somewhat critical of Huberty and Abramsky, and maintains a year-2009 price target of $250.  That sounds almost outlandish given the current drizzle on Wall Street and Main Street, though Munster has been an accurate bull in the past.



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