Top iPad Music Apps (a/o May 23rd):
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And after all that... the term 'iTunes' is easily trumping 'Spotify' on Google, several times over. In fact, 'iTunes' is currently getting 5.25 times the search traffic as 'Spotify,' according to data shared by Google Search on Thursday. The data pertains to the US over the past 30 days, and includes the monstrous Facebook integration launch.
But even during that late-September kick-off, 'iTunes' was comfortably cruising on top. In fact, there was no point at which 'iTunes' searches even came close to getting challenged by 'Spotify'.
These are relative search valuations, with 'Spotify' anchored at 1.00. And, just for kicks, here's a look at the terms 'iTunes,' 'Spotify,' and 'iCloud'.
Comments Closed
Statistics Friday, October 21, 2011
Thats pretty amazing performance by a company that is only a couple of months old in the US, VS the richest company in the world :) Spotify is an invite and word of mouth company mainly, so that makes the amount of searches even more fantastic. MY money is on Spotify. Quite literally. I pay their monthly sub. Unless Spotify goes down in flames, I will probably never buy another record ever again.
Guest Friday, October 21, 2011
Both Itunes and Spotify will have a place in this world. Itunes will always be there, with the warchest of funds that Apple has and the importance of music to all of its product offerings, they'll always find a way to keep Itunes around, even if it is a different product offering than currently available.
Spotify has great marketing and a sound team so they're around for the long haul too, as long as their investors don't get cold feet. They have a long time ahead of them before they're taping on profitabilities door. They also cant survive forever on word of mouth growth and will certainly need to enter the advertising and partnerships game in a big way, so far they haven't proven their ability to drive ROI in either of these two spaces, though with their buzz and growth they shouldn't have a problem as long as they can maintain funding and continue to grow a strong team.
Services like Mog and Rdio are great but they can't continue at the pace they're at now (growth wise), their best chance is to be scooped up by a Google/Apple/Amazon looking to get in the space.
Rhapsody's recent purchase of Napster merges the two old players and gives them a nice subscriber base but they have a huge challenge of reinventing themselves (updating their product and image) to appear sexy in this modern streaming industry if they want to continue attracting new users.
HansH Friday, October 21, 2011
Interesting, but what are you trying to prove? That Spotify is toast?
musicservices4less Friday, October 21, 2011
HansH, I think one of the points is how dominent iTunes is in the new music industry and that many people don't understand that, even the US Department of Justice and those people there that work in investigating possible vertical monopolies.
Andrew Zarick Friday, October 21, 2011
What's even more interesting is that searches for Limewire are still greater than that of Spotify.
Salvatore Friday, October 21, 2011
It is quite evident that Scan n' Match will wreak havoc on said Spotify.
Christian Friday, October 21, 2011
Chris Friday, October 21, 2011
Of course iTunes is ahead of
Spotify! Spotify has been in the U.S. for only a few months!
@johndrossjr Friday, October 21, 2011
John D Ross Jr
Should add bittorrent
wallow-T Friday, October 21, 2011
Are these searches for the sole keyword "iTunes," or are they searches for "iTunes"+ any other search term?
Every iPod/iPad/iPhone owner has a compelling reason to be searching for info about iTunes: either for technical support, or to buy songs to load into the iPod. There are only a few quadrillion iPod/iPad/iPhone owners. :-) The huge rampup in iTunes searches on Oct 10 is probably "IOS 5 release," with millions of owners looking for the firmware upgrade and its documentation: but that software release has nothing directly to do with interest in music.
In contrast, all those Apple device owners are not compelled to learn anything about Spotify.
If one wants, one could make an antitrust argument about the lockin between the Apple hardware and the iTunes store. However, one then has to look back to pre-iTunes days and the mash of trying to resolve the different vendors' products and services. Remember, Microsoft's "plays for sure," didn't. Apple's device lock-in was guaranteed by the Music Business' unwillingness to license sales in the open MP3 format in the critical early days of digital music sales.
Visitor Friday, October 21, 2011
Looks like Spotify searches have declined since the Facebook launch spike.
/yves villeneuve
Visitor Friday, October 21, 2011
http://www.facebook.com/apps/application.php?id=174829003346
????? Looks like Spotify has exactly 7,400,000 monthly app users.?????
If you are going distort the total at least be creative with the actual number.
/yves villeneuve
Tommy Friday, October 21, 2011
It's not that simple to compare Spotify to iTunes. Spotify is a music-only app, whereas iTunes has over the years grown from a music app to a multimedia platform.
For example - at least to my knowledge - every iPad owner has to create a user profile for himself via iTunes.
Not all those Google searches of iTunes are related to music, but Spotify is another case.
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